Ocean Vista BnB Rebrand
About This Project
Ocean Vista BnB approached me as a brand-new vacation rental company with no existing website, branding materials, or digital presence. The goal of this project was to build a cohesive, welcoming brand from the ground up that reflected the coastal experience they wanted guests to feel from the moment they discovered the company.
I designed and launched a fully functional website that clearly showcased their properties while remaining easy to navigate for prospective guests. The site was built with thoughtful structure and search engine optimization (SEO) to improve visibility and attract organic traffic. Visual consistency, clear messaging, and accessibility were key priorities throughout the design process.
In addition to the website, I created custom guestbooks for each property. These guestbooks were designed to enhance the guest experience by including check-in and check-out instructions, house guidelines, local attractions, and helpful area recommendations, allowing guests to feel informed and welcomed during their stay.
To support the brand’s growth, I also added and optimized all property listings across booking platforms, updating photos, amenities, and descriptions for consistency and accuracy. I continue to work with Ocean Vista BnB on an ongoing basis, regularly creating new guestbooks as additional properties are added and ensuring their materials stay current and aligned with the brand.
Print Materials - Ocean Vista BnB
Brochures
Flyers
Guestbooks
The Website - Ocean Vista BnB
When Ocean Vista BnB first approached me, they were a new hospitality company without a website, branding, or digital presence. My goal was to build a professional, user-friendly online platform that reflected their commitment to welcoming, thoughtfully restored vacation properties across Rhode Island, Puerto Rico, and the Philippines. The site needed to clearly showcase their diverse listings while providing an easy, engaging experience for potential guests.
I designed and launched a fully functional website featuring all of their properties, organized by location and property type. Each listing includes updated photos, detailed amenities, and accurate descriptions to ensure clarity and appeal for travelers. I also integrated their listings into booking platforms, creating a seamless experience for both guests and management. SEO was added throughout the site to improve visibility and attract new visitors searching for vacation rentals.
Beyond the website, I created custom guestbooks for each property, providing check-in and check-out instructions, local attractions, and helpful recommendations to enhance the guest experience. These guestbooks are designed to be intuitive and practical while reflecting the brand’s welcoming, coastal identity. I continue to create new guestbooks as additional properties are added, ensuring consistent quality and guest satisfaction across the growing portfolio.
This project represents a full-service digital and brand launch, from website development and SEO to guest experience materials and ongoing support. By establishing a cohesive online presence and providing tools for memorable stays, the website and guest materials help Ocean Vista BnB connect with travelers, streamline operations, and grow as a trusted vacation rental brand.
