Tollgate Realty Rebrand
About This Project
For Tollgate Realty, I managed a full web and branding project from start to finish. I designed and built their website independently, ensuring that every aspect from layout to functionality accurately reflected their business and values. I coordinated closely with the team to make sure the site would be user-friendly, professional, and engaging for their clients.
I handled all technical aspects of the website launch, including transferring DNS settings, implementing 301 redirects from their previous site, and adding SEO to improve search visibility. Analytics were carefully tracked from the beginning to ensure engagement remained strong and the website performed optimally.
Beyond the website, I created a complete suite of branded marketing materials, including flyers, brochures, infographics, and business cards, maintaining a consistent visual identity across both print and digital platforms. I also set up a Google Business account to enhance their online presence and make it easier for potential clients to connect with the company.
I continue to meet regularly with Tollgate Realty to update their website, refresh marketing materials, and add new services or listings as their business grows. This ongoing collaboration ensures their brand remains cohesive, their online presence stays current, and their marketing continues to support growth effectively.
Print Materials - Tollgate Realty
Brochures
Flyers
Infographics
Business Cards
The Website - Tollgate Realty
I built the Tollgate Realty website entirely from scratch, designing and coding it independently to create a site that was both visually appealing and highly functional. Every aspect of the design was tailored to reflect the company’s brand, values, and services, ensuring a professional and approachable experience for clients navigating the site.
As part of the launch, I carefully managed all technical elements, including transferring DNS settings to the new site and implementing 301 redirects from the old site to preserve search rankings and traffic. I also added SEO to improve search visibility, making sure potential clients could easily find Tollgate Realty online. Analytics were monitored from day one to track engagement and ensure the website was performing optimally.
I provided hands-on training for the company owner, teaching them how to manage and update the site independently. This helped empower the team to make simple updates while still maintaining a polished and consistent online presence.
Even after the initial launch, I continue to meet with Tollgate Realty regularly to update the website, refresh content, add new listings or services, and optimize performance. This ongoing collaboration ensures the website remains current, fully functional, and aligned with the company’s growth and evolving needs.
